Social norms: could meat go the way of smoking?

To address climate change, we all need to amend our behaviour. Given its huge impact on the environment, one way we can do this is by reducing our consumption of meat. Already an increasing number of people have decided to eat less meat and become flexitarians, or cut it out completely. Social norms take time to change. But in 20 years, our diet could be very different: might meat eventually be banned?

The View is the online magazine of ING Wholesale Banking